Archive for the ‘science’ Category

Marketing Guru gets SCIENCED!

Friday, October 23rd, 2009

dms

Last week, David Meerman Scott, marketing guru and author of “The New Rules of Marketing and PR,” visited the Pentagon to discuss the importance of social media in the Defense Department’s communications arsenal.  He spent two hours with the All Services Social Media Council, comprised of people from across the Department (ten points if you can find my forehead), and led a very interesting discussion about social media strategy and brand journalism.

I had the opportunity to chat with David during a 30-minute car ride, and I couldn’t help but detail all of the social media strategies we use to operate Armed with Science, the Defense Department’s weekly science podcast.  He was so impressed with our efforts to provide meaningful information about science and technology through social media that he even mentioned us in a blog entry, Brand Journalism in US Military Humanizes Large Organization.

Click here to read it.

The Road to the New Energy Economy

Friday, October 16th, 2009

This summer, I attended a series of Congressional briefings, “The Road to the New Energy Economy”, which brought together scientists and policymakers to discuss the various energy challenges facing our nation. One of these briefings focused on emerging biofuel technology, and I managed to score some behind-the-scenes interviews with the events’ sponsors and speakers. The above video, produced for ScienceCheerleader.com, contains some of that footage, my now-famous shorts and labcoat combo, and a little Princess Ladyfriend for good measure.

I hope you enjoy it!

The Powerhouse of the Carpet

Tuesday, October 13th, 2009

powerhouse

Mitochondria are “the powerhouse of the cell.”  But, you already knew that. Everybody does. It is the one bit of science knowledge that is possessed by every single person who has ever lived. Of course, nobody knows what being the powerhouse of a cell actually means, not even scientists. It’s the great paradox of our time.

Equally as baffling is this mitochondria-like carpet that I spotted and about which Bioephemera blogged. Check out her blog post but only because it mentions me.

Help Us Find Science Cheerleader’s Celebrity Double! — A Science Cheerleader Report

Monday, October 12th, 2009

I wrote this for ScienceCheerleader.com mostly because I like to talk about myself.

You may not know it, but you have a celebrity double. Everyone does. It’s not something you can control or influence. It doesn’t matter if you agree. Your celebrity double may not be particularly famous, the same gender as you, or even a human, but your double is out there, doing whatever it is that celebrity doubles do, just waiting to be identified.

Sadly (or perhaps quite impressively?), I seem to have an unprecedented ability to identify these synergies. Take a look at my personal archive for evidence. Now, I don’t make the rules or create the parings. Your celebrity doubles are mandated by a being far more powerful than me. My role is to simply point out the truth through conveniently positioned thumbnails like the ones below.

doubles

Coincidentally, my science and engineering friends have provided a wonderful array of case studies for celebrity doubles both real and imaginary: a) Jackie, ocean conservationist, and actress Christina Ricci, b) Uday, a neuroscientist, and New Orleans Governor Bobby Jindal, c) Brian, neuroscientist and Shrek, and d) Brandon, a computer engineer, and Olympic swimmer, Michael Phelps. Celebrity doubles, like scientists and non-scientists, come in all shapes and sizes. And sometimes it clearly takes a little creativity to make them apparent.

But, even I’m having a bit of hard time coming up with a celebrity double for our very own Science Cheerleader. Surely, Shrek won’t make the cut this time, but there must be someone (or something) out there to do her justice.

It’s a classic case of Celebrity Double Trouble, and I need your help! Any ideas? (Free T-shirt if we select your idea!)

darlene1

NOVA’s New Video Series Demystifies Scientists and Engineers — A Science Cheerleader Report

Friday, October 9th, 2009

I wrote this for ScienceCheerleader.com this morning. There is a huge cash prize if you find the secret message. (not really)

SLoS-titleAnyone can be a scientist, and not surprisingly, scientists are just like everyone else. That’s what NOVA ScienceNOW hopes to convey with their new show, The Secret Life of Scientists, a web video series that provides a personal and thought-provoking look at the lives of 16 scientists and engineers. Through a mixture of whimsical interview questions, each show will demonstrate how scientists and engineers can be athletes, musicians, artists, chefs, and, most importantly, incredibly human.

Although, SUPER-human might be more accurate for tonight’s episode featuring Nate Ball, a mechanical engineer, entrepreneur, pole-vaulting coach, jazz pianist, and TV star. In his day job, Nate is chief technical officer and co-founder of a technology and innovation company, Atlas Devices. His business develops a tool that he helped invent, the Powered Rope Ascender, which enables military personnel and rescue workers to reverse-rappel up buildings at high speeds. Check out these awesome videos of Nate’s invention in action.

And, Nate isn’t camera-shy. He is currently a cast member on PBS’ Design Squad, a show that features two teams of contestants charged with brainstorming, designing, building, and testing products before putting them to the test.

I had a chance to ask Nate a few questions about how he balances all of these endeavors, what inspires him to innovate, and his strategies for creating more interest in science and engineering. You’ll find, just as I did, that Nate has transformed a childhood passion into a career and drawn from a variety of perspectives to keep himself grounded. To learn more about Nate’s drive to succeed, check out tonight’s episode of The Secret Life of Scientsts.

Dr. John: How do we demistify science and bridge the gap between scientists and society?

Nate: Bridging the gap between scientists & engineers and society has always been an extremely important endeavor, and certainly is now more than ever. The way I like to make my career of mechanical engineering more accessible is to point out that I get to do now what I loved to do as a kid–build stuff and solve problems! Did you like to make forts out of couch cushions when you were 6? It’s a great lead-up to civil or mechanical engineering. Love to make your own recipes in the kitchen? Chemistry or biology may be for you. What usually gives people that “aha!” sort of understanding about engineering is when they realize that engineering is responsible for everything around them, and what engineers do is no different from any of the creative experimentation and problem solving everybody did as a kid. It’s just at a higher level with some extra training.

atlastDr. John: You clearly balance your interests in science and technology with other interests in your personal life — why is this balance important?

Nate: I pursue quite a few activities outside my office, which I find really important. For one, it gives my brain a chance to rest after exercising the analytical one for 14 hours a day at work (I love my job!). Play music and spending time doing really active things is my chance to change up what I’m working on and recharge the engineering part. I actually find that I’m never as focused as right after a hard workout. My brain just feels like it works differently–nothing seems distracting, I have much better clarity on whatever I was trying to solve before, and I’m even relieved to be sitting down again. But the whole “giving the analytical side a rest” isn’t the only part of it; I find that the things I balance my work with are really complementary to the engineering I do. Exercising the creative part of the brain with playing music or figuring out how to coach one of my pole vaulters keeps the colorful brain half flexible and ready to attack engineering challenges in a new way. So it’s a very important two-way street.

Dr. John: What is your most cherished accomplishment?

Nate: Having heard through a parent that their kid was inspired to pursue engineering after reading about some of my work. That was one of the most gratifying things I’ve ever heard!

Dr. John: Who inspired you to pursue career in mechanical engineering?

Nate: I credit my parents and grandparents with nurturing my interests in engineering-related activities that launched me toward where I am now. When I was about 3 years old around Christmas, my granddad gave me a block of wood, a hammer, and a bunch of roofing nails. After a lot of hammered fingers, I was off to the races and never stopped! My parents’ continued support of all the projects I made growing up, from kayaks to land sailers to potato guns and a Tesla coil, was really responsible for me getting hooked on technical problem solving. They supported my decision to go to MIT and are still cheering me on today.

Dr. John: How big of role can citizens play in the scientific process?

Nate: A huge one! You don’t have to have formal training in science or engineering to be perceptive about how the world works, and the observations of countless laymen have always made tremendous impacts in technical development. Take anything you’re familiar with and think about how it could be improved. How about that bad intersection you always avoid when driving to work because the lights aren’t timed well? Do you always slip on your front walk with the coated pavement? That old car you drove in high school that needed some special operator training (jiggle the key just like this to get it to start…). Every person on earth has some amount of intuition and more than enough capability to observe how things work. We execute careful problem solving processes many times each day whether we realize it or not. And sometimes, average Joe or Jane Citizen makes an observation that’s particularly insightful, and the scientific process helps make another leap forward for everyone’s benefit.

Dr. John: How do you encourage people to become more interested in science?

Nate: I engage many people in a lot of different venues to familiarize them with science and engineering. Some outreach I do directly, some through the engineering reality TV show I host (Design Squad on PBS), and some is done with the help of the very-real engineered products I have helped create, which closely resemble some of the equipment on Batman’s tool belt. Nothing captures the imagination like zipping up a rope at 10 feet per second, and when I’m able to close the loop between what people are seeing me demonstrate and the engineering that made it possible, you can practically see the light bulb go on in their head. And that’s a great feeling.

This is Your Brain on Pentagon Channel Reloaded

Monday, September 14th, 2009

This Pentagon Channel report investigates whether neuroimaging techniques can be used to detect deception. Dr. Bhatt previously appeared as a guest on the weekly science and technology podcast, “Armed with Science: Research and Applications for the Modern Military”. The report also features my award-winning acting skills and demonstrates the razor-sharp wit and decision-making savvy required to answer personal questions under pressure.

Dr. Bhatt: Were you born in 1980?
John: Yes.

Virtually no hesitation.

Mashup Government Data — A Science Cheerleader Report

Friday, September 11th, 2009
I wrote this for ScienceCheerleader.com. Read every single word or else…

In 2008, Vivek Kundra, then-Chief Technology Officer for Washington, D.C, was looking for innovative ways to use information technology to improve the city’s government. He looked no further than its citizens.

Kundra created a public contest called Apps for Democracy, which challenged citizens to create their own software applications using DC government data and popular products like iPhones and Google Maps. For years, the DC Data Catalogue had provided public data on crime, construction projects, and government operations. Apps for Democracy rewarded citizens that could think one step further and develop the most cost-effective, accessible ways of re-packaging this data for use by the general public and the government.

The city invested roughly $50,000 in Apps for Democracy, and in just 30 days, produced 47 software applications with an estimated savings of $2,300,000. The effort was so successful it even spawned a follow-up, Apps for Democracy: Community Edition, which asked citizens to develop applications for submitting online requests for city services.

Through Apps for Democracy, Kundra established a new model for cross-sector collaboration by engaging citizens to meet the technology challenges of tomorrow. It was participatory government in its purest form. And, apparently, President Barack Obama was paying attention – in May 2009, he named Kundra the country’s first Federal Chief Information Officer and charged him with “directing the policy and strategic planning of federal information technology investments”.

As a critical player in President Obama’s Open Government Initiative, Kundra has focused his efforts on increasing public participation in government and improving the availability of government information. One of the first initiatives is Data.gov, a website that provides free access to over 100,000 machine-readable datasets, widgets, RSS feeds, and other data tools held by the Federal government. This collection includes valuable data on an array topics that impacts our lives, from financial numbers to transportation statistics to the FBI’s Most Wanted List. And the numbers will only grow as geographical, weather, and other scientific data is opened for public consumption.

The data by itself is not particularly useful. The real value comes when citizens evaluate and repurpose this data into “mashups” — applications that combine different data sources together to create an entirely new product. To unlock some of this potential, Sunlight Labs took a page out of Vivek Kundra’s book and held their own contest, Apps for America: The Data.gov Challenge. On Tuesday, they announced three winners: DataMasher allows users to build mashups of state information and visualize them in different ways; GovPulse allows users to filter and act on information from the Federal Registry, the government’s official daily publication for rules, proposed rules, and notices; and, ThisWeKnow combines nationwide data to provide information about your favorite city or region.

The Data.gov and Apps for Democracy efforts indicate that the government is starting to think differently about how it uses the Internets to share information and provide more opportunities for citizens to participate in their democracy. Take advantage of this new approach. If you’re a software developer with an innovative idea, check out Data.gov and let the ScienceCheerleader team know if you create your own Data.gov mashup. And, if you don’t have the necessary computer programming skills (i.e., me), you can still contribute by suggesting data sets that you would like to see, rating and commenting on existing data, and suggesting improvements to the website.

Ask the Chairman of the Joint Chiefs of Staff about science! — A Science Cheerleader Report

Monday, August 31st, 2009

I wrote this for ScienceCheerleader.com. I’m expecting to win several journalism awards.

Here’s a great opportunity to engage the highest ranking U.S. military officer in a dialogue about science: Admiral Mullen, The Chairman of the Joint Chiefs of Staff, is taking YOUR video questions over YouTube through midnight on Monday, August 31st. He’ll select his favorite questions and answer them directly on the Defense Department’s YouTube page.

The Department of Defense (DoD) will spend more than $75 billion on research, development, testing, and evaluation in fiscal year 2009; that is, more than the entire budgets of the National Institutes of Health and National Science Foundation COMBINED. Much of this will directly support our warfighters by providing revolutionary, superior capabilities needed to accomplish DoD’s mission. However, this investment also includes research in biomedicine, earth and environmental sciences, information technology, and many other disciplines that extend beyond military applications into the civilian world.

Do you have a question about DoD’s efforts to reduce energy consumption, their research on climate change and retreating Artic sea ice, medical care for servicemembers and their families, or how Recovery funds will impact DoD scientific pursuits?

Submit your YouTube video questions before midnight on Monday, AUGUST 31! Don’t miss your chance to get answers straight from the top!

This is Your Brain on Pentagon Channel

Wednesday, August 19th, 2009

The magic happens at 2:20!

Last month, I followed a Pentagon Channel film crew as they gathered footage and interviews for an upcoming story on the neuroimaging techniques used to measure deception. I had the opportunity to appear in background footage and even played research subject in a mock MRI study. It was like being in grad school all over again, except I didn’t have to conduct the research, write and defend a dissertation, or eat lunch three feet from toxic chemicals.

Anyway, the neuroimaging report will air on the Pentagon Channel’s “Around the Services” program in the near future. In the meantime, some of the content was used as background footage in the above report on traumatic brain injury.

Check out the 2:20 mark for my world famous B-roll performance in the MRI scanner. Also making a guest appearance: my brain.

BioEphemera is one of The New Scientists!

Monday, August 17th, 2009

My friend and colleague, Dr. Jessica Palmer, who you might remember from such science blogs as BioEphemera, was recently featured in a Powell’s Books article written by Chris Mooney and Sheril Kirshenbaum. I’ve copied and pasted the article below, likely breaking several copyright and distribution laws in the process, but I’d do it again in a heartbeat. THAT is how cool she is.

The New Scientists
By Chris Mooney and Sheril Kirshenbaum
August 6th, 2009

Perhaps our nation’s scientific illiteracy isn’t merely an educational problem, but rather a matter of personnel — one whose solution is already struggling to emerge from universities.

÷ ÷ ÷

To qualify as a scientist, Jessica Palmer has ticked off all the right boxes. She received her Ph.D. from a top research institution, the University of California at Berkeley, in molecular and cell biology. She published original research, on the genetics of nervous system development in fruit flies, in Neuron and BMC Neuroscience. And at a time when academic jobs are scarce, especially in the biological sciences, she won a tenure-track faculty position after graduating, and started to pull in grants.

But then she gave it all up. She started a science blog called Bioephemera and went to work in science policy in Washington, D.C. This fall, she will matriculate at Harvard Law School.

“I was labeled pretty early on a troublemaker, for not wanting to go the research routeI was labeled pretty early on a troublemaker, for not wanting to go the research route,” laughs Palmer when asked about her career choices. It started at Berkeley, where she felt constrained by the limited teaching experience and scant opportunities to bring her work out of the lab and into the public arena. “In graduate school,
everybody wants you to publish your first three or four first author papers, and then go on to a postdoc,” says Palmer. Yet she wanted to write for nonscientific audiences. Soon she helped found a publication, the Berkeley Science Review, to give young scientists the chance to do just that.

Palmer is one of a growing number of young interdisciplinary scientists for whom the traditional career path — a trip through the academic pipeline that eventually ends in becoming a version of one’s mentor, a professor — makes less and less sense. In a recent survey of more than 1,000 science graduate students and postdoctoral fellows at another top research school, the University of California at San Francisco, less than half described becoming academic researchers as their top career choice. Instead, these young scientists want to take their degrees into industry or the policy world, into the media or K-12 education.

For some senior researchers, that’s a very good thing. Young talents like Palmer should “no longer be viewed as deserting science,” wrote Bruce Alberts, the editor-in-chief of Science and former president of the National Academy of Sciences, in a recent editorial. That’s especially the case, Alberts observed, since having such researchers leave the ivory tower and filter out into the world would have the beneficial effect of “increasing contacts between scientists and the rest of society.”

Yet at the same time, the science education system doesn’t really know what to do with these Leonardos, and rarely trains them for what they’ll encounter in non-research careers. More traditionally minded faculty members may look askance at their plans of academic abandonment. The young scientists themselves may be afraid to tell their mentors what they’re really thinking — or they may be told, as Palmer was, that they’re committing “career suicide.”

As for the careers they seek, careers that might help reconnect science and society — it’s true: they often don’t even exist.

÷ ÷ ÷

Perhaps, then, it’s time to make the case for the young Renaissance scientist — to argue that she or he deserves both an academic and also a cultural embrace; that such nontraditional career choices should be encouraged, rather than viewed with suspicion; and even that the training of scientists itself ought to change to make becoming a Jessica Palmer less of a struggle. In fact, a surprisingly strong argument can be made that young interdisciplinary scientists who leave the confines of academia are not only good for the country, but also for universities and even for corporate America, especially at a time when preserving the nation’s scientific competitiveness is a concern of presidents.

(Read the rest of the article)