Last week, I had the opportunity to meet and attend a talk given by David Meerman Scott, marketing guru and author of “The New Rules of Marketing and PR”. I had actually just read his book several months ago, so the core principles of the discussion were familiar. However, many of the examples he used to demonstrate creative and effective communications strategies were completely new to me.
One these examples was the “Will It Blend?” campaign by the blender manufacturer, BlendTec. In this series of videos, the company’s CEO, Tom Dickson, dons a white labcoat and puts his standard blender to the test with a variety of random objects, including an iPhone (above video). It’s a simple, essentially free marketing campaign that has apparently sent sales through the roof.
I need to do something like this for my ScienceCheerleader special reports — any ideas?